Business Basics January 2024 - Emerging Business Program

Businesses are at the greatest risk of failure between year 2 and year 5 of operation.  Often this failure is due to several reasons from a lack of capital, to inefficient operations and systems, personnel issues and even owner fatigue.  This course will provide tools and strategies to help businesses through these pitfalls and prepare for sustained growth.

Businesses will learn to analyze problems early in the business cycle, gain knowledge and skills to increase operational efficiency, integrate strategies and systems to improve operational growth, position the business to secure needed capital, and analyze markets to make business decisions.

January 14: Pitfalls to business growth, strategic planning, daily operations, processes and systems, developing a strong team.

January 21: Finances and Cash Flow, Operational Management.

January 28: Planning and Development, Marketing and Analytics, Balancing Growth and Quality.
 
Brian Brown is located in Virginia and is the Senior Business Services Lead for SERCAP, INC. Brian joined the SERCAP team in August 2021. Prior to joining SERCAP, Brian served as the Executive Director of the Halifax Industrial Development Authority. He has also served as an economic development professional, leading departments in the City of Buena Vista, Virginia and the City of Roanoke, Virginia. His past work experience includes leadership roles in the security, media, real estate, architecture, and engineering fields.